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Brand Your Business
Module 1: Fundamentals of Branding
What is your goal for branding your business online? (2:05)
What is a Brand? (1:56)
Defining Your Brand Strategy (2:01)
Defining Your Brand Story (2:29)
Defining Your Brand Persona (2:35)
Kapferer's Brand Identity Prism (6:41)
Your Homework!
Module 2: Defining Your Target Audience
Who is your audience? (2:32)
How to find your audience (4:24)
How to Find Your Niche Market (2:40)
Audience Persona Examples: Companies Who Understand their Audience (4:08)
Creating Audience Personas: The Who, What, Why? (5:30)
Searching Target Audiences on Instagram (6:37)
Creating audience personas with workbook
Module 3: Instagram & Facebook Strategy
Instagram Basics: User Interface (9:07)
Instagram Strategy (10:22)
Instagram Profile Makeover (10:02)
Setting Up Your Facebook Business Page
How to Use Sponsored Ads & Creating Campaigns on Facebook
Facebook & Instagram Integration
Module 4: Content Strategy for Social Media
What to Post? Figuring out what to Post
Using Your Brand Book to Promote your business
Curating Content for Instagram & Facebook
How to Write Content for Instagram
How to take photos for Instagram
Module 5: Digital Tools
Videos from the Pros on How to build your brand
Using Digital Tools for Social Media
Designing Your Graphics on Canva
Using License Free Stock Images
Scheduling Posts for Instagram & Facebook
Module 6: Creating Video Content for Social Media
Why create videos for social media?
How to Create Video Content for Social Media
Apps to use for creating video on your phone
Live streaming on Facebook
Uploading Videos on Instagram
Tips for Video Production
How to take photos for Instagram
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